Service Speed Technology Around Service PDF F583aee46

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by John Tschohl : e-Service : Speed, Technology and Price Built Around Service

ISBN : #0963626868 | Date : 2001-05-20

Description :

PDF-702b8 | Loaded with facts, predictions, anecdotes, and role models, e-Service is a must-read for anyone in business. Whether you are currently selling products or services via the internet, or planning to institute a cyberspace operation, this is one book you don’t want to miss. Tschohl draws on his extensive experience and expertise in customer service in sharing a wealth of information that will keep yo… e-Service : Speed, Technology and Price Built Around Service


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Marketing Challenges Turbulent Business Environment PDF 6e1367c54

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: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

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PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Handbook Mobile Market Research Researchers PDF 4c9473b11

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by Ray Poynter : The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

ISBN : #1118935624 | Date : 2014-10-06

Description :

PDF-d7cec | The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation dev… The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers


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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by by Ray Poynter

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Fashion Branding Communication Strategies Management PDF Bca6bf54e

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Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) PDF




: Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)

ISBN : #1137523425 | Date : 2017-04-27

Description :

PDF-aaa37 | This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an… Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)


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Creating Customer Strategic Marketing Planning PDF C68e84802

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Creating Customer Value Through Strategic Marketing Planning: A Management Approach PDF




by Edwin J. Nijssen : Creating Customer Value Through Strategic Marketing Planning: A Management Approach

ISBN : #1441948708 | Date : 2010-12-03

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PDF-91f46 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Creating Customer Value Through Strategic Marketing Planning: A Management Approach


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City Branding Theory K Dinnie PDF E9ffc3cfa

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by K. Dinnie : City Branding: Theory and Cases

ISBN : #9780230241855 | Date : 2010-12-03

Description :

PDF-21fb0 | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases…. City Branding: Theory and Cases


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Open Innovation Marketplace Challenge Enterprise PDF 4b32afbea

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by Alpheus Bingham : The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

ISBN : #0132311836 | Date : 2011-04-11

Description :

PDF-1ea7c | Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne … The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise


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9CberschussliquiditA4t KA4ufers Strategischer Faktor Unternehmensakquisitionen PDF 6a75c6d16

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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) PDF




by Roman Becker : Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)

ISBN : #3658096780 | Date : 2015-04-25

Description :

PDF-6d7e7 | Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Überschussliquidität beim akquirierenden Unternehmen und geht folgenden Fragen nach: Wie wird vorhandene Überschussliquidität beim akquirierenden Unternehmen im Rahmen von Unternehmensakquisitionen vom Kapitalmarkt bewertet? Und: Welche Faktoren haben einen Einfluss auf die Bewertung der Überschussliquidität im Zusammenhang m… Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)


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Computer Applications Consumer Behavior Marketing PDF 1108327aa

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by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

Description :

PDF-2ac56 | … Computer Applications for Consumer Behavior in Marketing Strategy


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Computer Applications for Consumer Behavior in Marketing Strategy by by John A. Howard

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Digitaler Darwinismus Stille Angriff GeschA4ftsmodell PDF 1806babfe

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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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